The Villages

Copywriting / Concepting

The Villages is one of Indiana’s largest foster care and family services agencies. As a copywriter with JDA Worldwide, I developed the “Foster the Good” campaign concept, inspired by the idea that “The greatest thing you do might not be something you do, but someone you raise.” The campaign—spanning digital ads, OOH, streaming, and landing pages—helped drive a 200% increase in completed foster parent lead forms.

*This project is the property of JDA Worldwide and was completed during my tenure as a copywriter, in collaboration with JDA’s creative, web, and digital teams.