Option Line

Copywriting / Concepting

Option Line is a national hotline that provides compassionate, confidential support for women facing unexpected pregnancies. As a copywriter with JDA Worldwide, I concepted national commercial spots and developed supporting content—including personas, scripts, ads, and landing pages—driving a 140% increase in website traffic and earning 15 ADDY Awards.

*This project is the property of JDA Worldwide and was completed during my tenure as a copywriter, in collaboration with JDA’s creative, web, and digital teams.
*Video production by DropDrop Studios.