First Merchants Bank

Copywriting

First Merchants Bank is one of the largest financial institutions in the Midwest. As a copywriter with JDA Worldwide, I helped develop integrated campaigns—including digital ads, OOH, landing pages, and more—bringing clarity and creativity to a highly regulated space while helping the brand show up in a more human way.

*This project is the property of JDA Worldwide and was completed during my tenure as a copywriter, in collaboration with JDA’s creative, web, and digital teams.